Our Founders

Uriel Kesler, Founder, Co CEO
Uriel Kesler has held varied management positions with healthcare and food supply companies in the past 30 years, specializing in infant and toddlers nutrition.

Hamutal Yitzhak, Founder, Co CEO
Hamutal Yitzhak has held varied management positions with pharmaceutical and healthcare companies in the past 20 years, specializing in infant and toddlers nutrition.

Be in the Know!
Be the first to know about our new products, deals, and upcoming events.
Blog updates

Top Superfoods for Your Little One
With a variety of healthy, baby-friendly foods available, it’s easy to get overwhelmed. So in order to help you give...
View more
When Should Babies Be Exposed to Foods and What Should They Try First?
In a world with a fast growing population, we can guarantee there are some new mothers out there, trying to...
View more
Exposing Babies to Peanuts and Other Allergens Can Help Prevent Food Allergies
Recent clinical trials showing that infants at a high risk for peanut allergies were much less likely to develop these...
View more